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Subaru Canada Nets 2019 ALG Best Mainstream Brand for Unprecedented 5th Consecutive Win
14 February, 2019
 

  • Subaru named Best Mainstream Brand in ALG’s 2019 Canadian Residual Value Awards for fifth consecutive year, something never before achieved in Canada.

  • Brand also awarded four ALG 2019 Canadian Residual Value segment awards: Best Compact Car (Impreza); Best 2-Row Midsize Utility (Outback); Best Sports Car (WRX/WRX STI); and Best Subcompact Utility (Crosstrek).


(MISSISSAUGA, ONT.)—Subaru Canada, Inc. (SCI) is proud to announce that it has been named the Best Mainstream Brand in the 2019 ALG Canadian Residual Value Awards — the fifth straight year it has earned the honour. Additionally, four separate Subaru models earned resale value awards in their respective segments.


“Consistent product execution and practical sales strategies have yielded five years of Residual Value Award wins for Subaru,” said Eric Lyman, senior vice-president of ALG. “Legions of enthusiastic owners have transformed Subaru from a niche alternative brand to the envy of the automotive industry, boasting sales increases that continue to be limited by supply rather than demand. This results in high transaction prices, low incentives and residual values that top the competition.”


ALG is the industry benchmark for projecting future residual values and depreciation data, and the 11th annual ALG awards honoured 2019 vehicles predicted to hold their value better than any other vehicles in the segment. In particular, the Best Mainstream Brand award recognizes a brand that retains its value better than all other mainstream brands in Canada. The 2019 award marks Subaru’s fifth consecutive win, something never achieved before in the history of the Canadian awards.


“At Subaru, our aim is to deliver more than just great vehicles to our customers but also great value,” SCI chairman, president and CEO Yasushi Enami said. “Awards like these prove just that, and I am extremely happy to pass this value on to current and future Subaru owners.”


Earning the first of Subaru’s four segment awards is the Impreza, named Best Compact Car in the 2019 Canadian Residual Value Awards. Its third consecutive win — and ninth in the last 10 years — the Impreza has never finished outside of the top two in the compact category, proving itself a stalwart in an ultra-competitive segment.


“In the hyper-competitive Compact segment, the Impreza sets itself apart by offering the trademark Subaru Boxer engine and standard all-wheel drive in both sedan and 5-door variants,” said Lyman. “Combined with the brand's legendary durability, the legacy of the Impreza has earned its place at the top of its class, winning the Residual Value Award.”


For the ninth consecutive year, the Subaru Outback received a Canadian Residual Value Award in the 2-Row Midsize Utility segment, an impressive accomplishment given ALG’s Residual Value Awards have only been announced in Canada for the past 11 years.


“The quintessential Subaru earns the Residual Value Award for delivering exactly what discerning customers demand from a 2-Row Midsize Utility vehicle: Efficiency, safety, and well behaved on-road dynamics wrapped in an attractive and clean design,” Lyman said.


In the Sports Car segment, the combination of impressive performance and year-round versatility helped secure the eighth overall and fourth straight win for the Subaru WRX and WRX STI.


“Subaru’s strong reputation as a leader in turbocharged performance vehicles positions the WRX as the de facto choice for consumers that want the perfect blend of performance and safety,” said Lyman. “With the support of the Subaru brand and a proven legacy of high performance, the WRX has earned the ALG Residual Value Award every year that it's been available as a stand-alone model.”


Finally, the Crosstrek took home top honours in the Subcompact Utility segment. Its fourth consecutive segment win, the Crosstrek has never finished outside of the top three since its introduction for the 2014 model year.


“Boasting traditional Subaru features like standard all-wheel drive and rugged off-pavement capability and styling, the Crosstrek is the latest in a long line of Residual Value Award winning vehicles from Subaru,” Lyman said. “With innovative safety features like Reverse Automatic Braking (RAB) and EyeSight wrapped in a sporty design, the Crosstrek checks all the right boxes for consumers in the booming Subcompact Utility segment.”


Other vehicles in the Subaru lineup showed strongly in 2019 edition of the awards, with the all-new Ascent three-row SUV finishing second overall in its segment, and the redesigned Forester placing third in the ever-competitive Compact Utility segment. Also finishing second in its segment was the Legacy midsize sedan, marking an impressive streak of five straight Top 2 finishes.


The annual ALG Canadian Residual Value Awards recognize automakers' outstanding achievements for vehicles that are predicted to retain the highest percentage of their original price after a three-year period for luxury brands and a four-year period for mainstream brands. Awards are given in 27 vehicle segments as well as for the two brands with the highest overall predicted residual values among all mainstream and premium vehicles. This year's awards are based on 2019 model year vehicles.


About ALG


Headquartered in Santa Monica, Calif., with an office in Ontario, ALG is a leading provider of insights and consulting services to the automotive industry. ALG is the benchmark for residual value projections in North America, publishing residual values for all vehicles in the United States and Canada. ALG has been forecasting automotive residual values for over 50 years in both the U.S. and Canadian markets. ALG is a wholly owned subsidiary of TrueCar, Inc. For more information, visit www.alg.com.



About Subaru Canada, Inc. Subaru Canada, Inc. is a wholly owned subsidiary of Subaru Corporation of Japan. Headquartered in Mississauga, Ontario, the company markets and distributes Subaru vehicles, parts and accessories through a network of 93 authorized dealers across Canada. For more information, please visit www.subaru.ca or www.pr.subaru.ca or follow @SubaruCanada on Twitter.




 
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